Campaigns Overview
So you have subscribers and you want to re-engage, market or notify them of your offer. Great! You can send 1-time targeted and personalized campaigns to your list within TxtCart.
We have everything you'll need to succeed with SMS marketing on Shopify from customer opt-in data, templates, revenue vs text count data and much much more.
Pro tip: Keep a close eye on your Opt-Out Rate. A rate that is too high, can result in additional costs or filtering from carriers.
Campaigns Performance Metrics
At the top of the Campaigns page, you'll find a summary of your campaign performance for the selected time period (default is Last 30 days, adjustable via the dropdown in the top-right):
Revenue – Total revenue generated by your campaigns, with percentage change vs. the previous period.
Campaign ROI – Return on investment across your campaigns, with percentage change vs. the previous period.
Active Campaigns – Number of campaigns currently sending or scheduled.
Messages Sent – Total messages sent across your campaigns, with percentage change vs. the previous period.
Your Campaigns
Need to find a central place where all your saved, sent, or draft campaigns live? We got you covered. Use the search bar, status filter, and sort dropdown (e.g., Last Modified) to find a specific campaign, or switch between list and grid view.
From here you can view, for each campaign:
Campaign – The campaign's name and the audience it's targeting (e.g., "All Promotional Subscribers")
Status – e.g., Sending, Sent, Failed, or Draft. A campaign shows Failed when none of its messages could be delivered (for example, every recipient's send hit an unresolvable error); a campaign with at least one delivered message still shows Sent.
Date
Sent – Number of recipients it sent to
Revenue – Revenue generated
Spent – Amount spent
ROI – Approx. Return on Investment
Trend – Percentage change in performance
Create an SMS Campaign
Here is our campaign builder tool. This is where the magic happens, as you'll be naming your campaign, choosing which audiences to include and exclude as well as crafting the actual copy of your campaign here.
We also give you some additional options/features within the Create a Campaign page including A/B Testing, scheduling for later, smart sending, and follow-up targeting.
The campaign builder is a multi-step wizard (for example, crafting your message is one of the middle steps, with your audience selection before it and a final review after). While crafting your message, you can:
Use dynamic variables like Shop.Name and Discount.Link to personalize your message, and see a live phone preview of how it will look.
Click Browse Templates to start from a pre-built message template.
See a live Message Quality score (e.g., "Powerful") along with your character count and SMS segment count as you type.
Choose whether to include a "Reply STOP to opt-out" line, and customize its wording via the Customize opt-out message link.
Pro tip: Put your personal cell number in for SMS Campaign highlights to receive highlights about your recently sent campaign once it has been fulfilled and the attribution window is complete. These insights will come to you approx 1-week after your campaign has finished sending.
Review Your Campaign
Ready to send your masterpiece to your list? Great! Let's review the campaign prior to sending. Here you get one last glance at your data and campaign before finalizing it, make sure everything is correct. You'll also notice the campaign data section which outlines important information as it relates to your campaign costs.
Messages per recipient - the estimated number of messages your list subscribers will receive
SMS Count - the estimated SMS segment count (this directly impacts pricing)
SMS/MMS Recipients - the estimated number of subscribers receiving the campaign (this directly impacts pricing)
Estimated Cost - the cost that you will be billed one time to send the campaign
That's it! Ready to send your first campaign? Sit back, watch the orders flow in, and don't be afraid to test. This is a marketing channel after all.
Not ready? No problem you can quickly and easily save your progress for later by utilizing our Save Draft functionality.
Lists & Segments
TxtCart supports both custom and pre-built segments and custom list creation to help you target the right audience for your campaigns.
Pre-Built Segments: Access our ready-made segments when drafting your campaigns. These pre-built segments are designed to cover common customer grouping needs and help you quickly target specific audiences without manual setup.
Custom Segments: Create your own custom segments to target specific customer groups based on behaviors and attributes. Custom segments can also be used to exclude specific audiences from your campaigns. For example, you can create a segment to exclude customers who have recently made a purchase or engaged with a previous campaign.
Custom Lists: Create your own custom lists to organize subscribers based on your specific business needs:
Import contacts: Easily upload and add your existing customer lists
Manual selection: Choose specific customers to add to targeted lists
List management: Edit, update, and maintain your custom subscriber groups
Exclusion lists: Upload CSV or Excel files containing identifiers (e.g., phone numbers) to exclude specific audiences from campaigns.
💡Tip:
Still have questions?
Please feel free to reach out to our wonderful Support team at support@txtcart.ai or via Live Chat.