Marketing Spend is the total amount you've spent on SMS Campaigns and Flows in TxtCart. It's made up of two components: your total Messaging Fees and your total Campaign Fees.
Marketing Spend does not include platform fees, carrier fees, service fees, or AI resolution fees. These are separate costs tied to platform access, message delivery, and AI Agent usage, not to the marketing activity itself.
How is Marketing Spend used?
Marketing Spend is the denominator in your ROI calculation. TxtCart uses it to measure how much revenue your SMS marketing generated relative to what you spent driving that revenue:
(Total Attributed Revenue - Marketing Spend) / Marketing Spend
By keeping Marketing Spend focused on Messaging Fees and Campaign Fees, TxtCart ensures your ROI reflects the direct return on your marketing activity, rather than being diluted by platform, carrier, service, or AI resolution costs that aren't part of running a campaign or flow.
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