What are Custom Flows?
Custom Flows let you create your own automated text message sequences tailored to your business needs.
Unlike templates, you start with a blank canvas and build exactly what you want.
Why Use Custom Flows?
Custom Flows give you complete control to:
Send messages based on specific customer actions
Create unique flows that fit your brand
Build workflows that templates don't cover
Add advanced flow logic and branch based on customer responses
Combine actions in endless ways to create sophisticated follow-up sequences
Perfect for businesses with specific needs or creative ideas — with Custom Flows, the possibilities are endless!
AI Responses in Custom Flows
When AI Responses are enabled, TxtCart's AI Agent automatically replies to incoming customer messages within your flow; no manual effort needed.
You have full control over how the AI behaves. You can customize what it says to match your brand's tone, products, and goals.
Enabling or Disabling AI Responses
You can control AI Responses at two levels:
Account level — turns AI on or off across all your flows at once
Flow level — turns AI on or off for one specific flow, without affecting the rest
Flow-level settings give you the most flexibility. You can run AI on some flows and turn it off on others depending on your needs.
Creating a Custom Flow
Ready to build one? Here's how:
From your Flows page, click + Create Flow.
In the Choose where to start modal, select Create a Custom Flow (as opposed to using a flow template), then click Continue.
3. In the Name your flow modal, enter a Flow Name, then click Continue.
4. You'll land in the Flow Builder. From the Steps panel, drag and drop the pieces you need onto the canvas:
Actions — Send auto-reply text message, Send message, Add tag, Add to flow
Listeners — Link Clicked, Response Received
Rules — Wait, Decision, A/B Test, Optimized A/B Test
In the Flow Properties panel, configure your Trigger event or property, whether the flow should run Once Per Subscriber, any Compliance setting, a Subscriber Filter, a Frequency Filter (recommended, so subscribers aren't re-entered within a set window), and a Cancellation Trigger. Click Save when you're done.
5. Click Edit AI Behavior to control how the AI Agent responds within this specific flow.
6. When you're ready, click Turn On to activate the flow immediately, or Schedule it for later.
💡Tip:
Still have questions?
Please feel free to reach out to our wonderful Support team at support@txtcart.ai or via Live Chat.