While brands selling alcoholic beverages are technically considered S.H.A.F.T. (Sex, Hate, Alcohol, Firearms, and Tobacco), brands that fulfill the requirements outlined in this article can still acquire a Toll-Free Number and promote their products.
Initial Requirements
Alcohol brands that meet all of the following conditions are eligible for promotional SMS Messaging:
Located in the US and sending to US recipients only.
Have a robust age verification system (store visitors must enter their date of birth in MM/DD/YYYY format).
Have SMS Double Opt-In enabled
Age verification must occur before the customer opts in for SMS.
Having a basic "Are you 21 or older?" with a Yes/No answer is considered insufficient and will most likely lead to a rejection.
In order to establish proper age gating, your age gate must ask for the customer's full date of birth in MM/DD/YYYY format before they can opt in for SMS marketing.
Age Verification Process
Because the process of acquiring a Toll-Free Number (TFN) for a brand selling alcoholic products is a strict process subject to additional requirements, if you're selling these products, please get in touch with our support team so they're aware of your submission process and can ensure that your toll-free number submission fulfills all the necessary requirements.
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