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TxtCart Pricing Guide

Learn more about Pricing, Plans, Messaging Rates, Carrier Charges and Billing.

Written by Roohul Shah

Overview

TxtCart is a comprehensive SMS marketing platform designed to help businesses engage with customers through AI-Powered text messaging. The platform offers a robust Flows creation tool, marketing campaigns, and other SMS-based communication tools to drive sales and improve customer relationships.

With TxtCart, you can recover Abandoned Carts through Flows, send promotional Campaigns, create personalized customer journeys with Custom Flows (Welcome Series, Post-Purchase, Order Confirmation), and track the performance of your SMS marketing efforts—all from a single dashboard!

Pricing Plans

Our pricing is simple: You pay a monthly subscription fee for access to the platform, and then you're charged for each SMS that gets sent + any resolved conversations.

TxtCart offers four subscription plans to fit businesses of different sizes:

A pricing table with five columns labeled Plan, Monthly Cost, SMS Cost, MMS Cost, and Free Trial. The rows list five plans: Starter – Free with a $29/month minimum spend, SMS cost $0.009, MMS cost $0.045, 14-day free trial; Growth – $79/month, SMS cost $0.008, MMS cost $0.030, 14-day free trial; Pro – $399/month, SMS cost $0.007, MMS cost $0.024, 14-day free trial; Managed – $999/month, SMS cost $0.007, MMS cost $0.024, 14-day free trial; Enterprise – $1999/month, SMS cost $0.006, MMS cost $0.022, 14-day free trial.

Pro Tip: Selecting the right plan for your business volume can significantly improve your ROI.


AI Resolution Fee

AI Response Fees are based on the outcome of a conversation. When the AI Agent has fully addressed a subscriber's questions and requests, the conversation is marked as "Resolved" after 24 hours to confirm no further assistance is needed.

Resolved conversations can include things like answering product or policy questions, offering an approved discount to a potential buyer, initiating a return, or cancelling an unwanted order, just to name a few examples. The exact reason a conversation was marked as Resolved will appear at the top of each conversation in the Conversations tab.

The AI Resolution Fee is a per-conversation fee, meaning each resolved conversation is charged individually at $0.49 USD. These charges can be reviewed in your TxtCart bill at any time.

Escalated conversations are never charged.


Carrier Charges

Carrier fees are additional pass-through charges that come directly from mobile carriers and are passed through to our customers as surcharges.

To learn more about Carrier Fees, click here.

Important Notes:

  • Carrier fees are charged only for both Inbound and Outbound messages.

  • The carrier charges listed above are estimates and may vary. These fees are charged directly by the carriers, not by TxtCart.

  • Fees are calculated daily and displayed in your Billing section

  • Carrier fees are charged per SMS segment.



SMS/MMS Segments

SMS and MMS messages are broken into segments based on character count. A standard SMS segment holds up to 153 characters.

However, when you use emojis or special characters, the limit drops to 67 characters per segment because these require more data to send.

If your message exceeds these limits, it gets split into multiple segments, with each segment counting separately toward your usage.

Learn more about SMS/MMS Segments here.



International Texting

TxtCart uses Toll-Free Numbers (TFNs) to text your SMS subscribers. To comply with US and international regulations, you need a separate TFN for each region where you're sending messages.

Since carrier costs are different in each region, our pricing varies by region as well.

Here is our pricing chart for each region we support:

Region

SMS Rate

MMS Rate

UK

$0.15

Not Supported

Australia

$0.15

$0.45

Important Note:

MMS (Multimedia Messaging Service) is not currently supported in the UK. UK customers can send SMS messages only. MMS functionality, including sending images and videos, is available in other supported regions.



Undelivered and Inbound Messages

Undelivered and Inbound messages incur charges from carriers, so they're billed at your standard SMS/MMS rates.


Message Types & Limitations

TxtCart supports both SMS (text-only) and MMS (media-rich) messages:

  • SMS messages are text-only and have character limits

  • MMS messages can include images and longer text

  • Geographic limitations apply for MMS support

  • Message costs vary by type and destination country

Free Trial Restriction: Accounts on the Free Trial get upto Up to $1,000 in free SMS credits (depending on your selected plan)



Billing & Tracking

TxtCart provides transparent billing information:

  • Carrier fees and Flow messaging costs are calculated every 24 hours.

  • Campaign costs are estimated during the campaign review process and shown on screen.




💡Tip:

Still have questions?
Please feel free to reach out to our wonderful Support team at support@txtcart.ai or via Live Chat.​


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